Deskripsi Pekerjaan
Join our dynamic team as a Digital Brand Manager and shape the future of our digital presence! We're seeking a visionary leader to drive brand strategy across digital platforms, elevate customer engagement, and accelerate market growth in Indonesia's competitive digital landscape. This role offers the opportunity to transform brand perception through innovative digital campaigns and data-driven decision-making.
Tanggung Jawab
- Develop and execute comprehensive digital brand strategies aligned with business objectives
- Lead cross-functional teams in creating engaging content across social media, web, and emerging platforms
- Analyze market trends and consumer insights to optimize brand positioning
- Manage digital marketing campaigns with measurable ROI targets
- Oversee brand consistency across all digital touchpoints and channels
- Collaborate with product teams to align digital branding with product launches
- Monitor competitor activities and identify market opportunities
- Report on KPIs and present brand performance to senior leadership
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field (Master's preferred)
- Minimum 5 years in digital brand management or senior marketing role
- Proven track record of successful digital campaigns across social, SEO, and content marketing
- Expertise in brand strategy development and digital transformation
- Strong analytical skills with experience in marketing analytics tools
- Excellent project management abilities with budget responsibility
- Fluent in Bahasa Indonesia and English (written and spoken)
- Proficiency in digital marketing platforms (Google Analytics, SEMrush, Hootsuite)